Market Analysis & Marketing Strategy

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Market Analysis

This section defines your target market and demonstrates demand for your product or service.

• Target Market: Describe your ideal customers, including their age, income, location, and interests. Understanding their behavior helps tailor marketing efforts.

• Market Size & Trends: Use reliable data to show if your market is growing, stable, or shrinking, and how your business fits into industry trends.

• Industry Overview: Explain the current state of the industry, identify key competitors, and highlight what makes your business unique (pricing, customer service, or product innovation).

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Marketing & Sales Strategy

This section explains how you will attract and retain customers.

• Positioning: Clarify what makes your product or service unique—whether it's premium quality, affordability, or supporting the local economy.

• Marketing Channels: Identify how you'll reach customers (social media, email, ads, events, etc.). Choose the most effective methods for your audience.

• Sales Process: Outline how customers will purchase—whether through a sales team, website, or physical store. Ensure a smooth buying experience.

• Delivery & Distribution: Explain how your product or service will reach customers (direct sales, retailers, online platforms, etc.).